How to Answer Google Play’s Questions for Production Submission: Example with a Photo Editing App
When transitioning your app from closed testing to production, Google Play asks a series of questions to ensure your app is ready for public release. In this blog post, we’ll explore how to answer these questions with an example app: Photo Editing. This app allows users to crop, rotate, add text with different styles, create social media profile pictures, and remove or change backgrounds.
Below are Google’s questions and how you can respond effectively.
1. How did you recruit users for your closed test?
For this question, Google wants to know how you gathered testers for your closed testing.
Example Answer (Photo Editing App):
“We recruited testers primarily through friends, family, and professional contacts within the photo editing and graphic design community. Additionally, we used an external testing provider to include a broader range of users with diverse device setups and photo editing needs.”
2. How easy was it to recruit testers for your app?
This question evaluates how accessible your app is to potential users and how motivated they are to participate.
Example Answer (Photo Editing App):
“Recruiting testers for the Photo Editing app was fairly easy due to its wide appeal. Many users were excited to try out the app’s basic editing features like cropping, background removal, and text customization. Our professional network and paid testing provider helped ensure we reached a diverse group of testers.”
3. Describe the engagement you received from testers during your closed test.
Google wants to understand how involved the testers were during the testing period.
Example Answer (Photo Editing App):
“Testers actively used the app’s core features, such as cropping, rotating, and text customization. They tested the background removal feature extensively, providing feedback on its accuracy. We had a high engagement rate, with testers editing multiple photos, creating social media profile images, and sharing their creations during the testing period.”
4. Provide a summary of the feedback you received from testers. Include how you collected the feedback.
Google needs to see that feedback was gathered and acted upon.
Example Answer (Photo Editing App):
“Feedback was collected through in-app feedback forms and surveys, as well as direct emails from testers. Common feedback included suggestions to improve the background removal tool, enhance the text editing options, and make the UI more intuitive for beginners. Based on this feedback, we optimized the background removal feature for better precision, added more text style options, and simplified the user interface.”
About Your App
5. Who is the intended audience of your app?
Google wants to know who your app is built for.
Example Answer (Photo Editing App):
“The Photo Editing app is intended for casual users, social media enthusiasts, and small business owners who need a quick and easy tool to edit photos, create professional-looking social media profile pictures, and customize images with text. The app is designed for users who may not have advanced photo editing skills but need essential editing features on the go.”
6. Describe how your app provides value to users.
Explain the unique features that benefit your users.
Example Answer (Photo Editing App):
“The app provides value by offering an intuitive, all-in-one photo editing solution for users who need quick edits. Features like cropping, rotating, adding stylish text, and changing backgrounds make it easy for users to create social media content and polished images without the need for professional software. Additionally, users can create custom profile pictures for social media, adding further value.”
7. How many installs do you expect your app to have in your first year?
Provide a realistic estimate of expected installs.
Example Answer (Photo Editing App):
“Based on our market research and the wide appeal of basic photo editing tools, we expect the app to achieve approximately 50,000 to 100,000 installs within the first year. We plan to promote the app via social media campaigns and app store optimizations.”
Your Production Readiness
8. What changes did you make to your app based on what you learned during your closed test?
Describe any improvements made as a result of the closed testing feedback.
Example Answer (Photo Editing App):
“Based on tester feedback, we improved the accuracy of the background removal feature, added more text style options to enhance creativity, and made the interface more user-friendly for first-time users. These changes were made to ensure a smoother user experience before moving to production.”
9. How did you decide that your app is ready for production?
Explain the final steps you took to confirm your app’s readiness.
Example Answer (Photo Editing App):
“We concluded that the app is ready for production after addressing all key feedback from testers, performing additional rounds of internal testing, and ensuring that all features, including cropping, background removal, and text customization, functioned without errors. No critical issues were found in the final build, and user feedback confirmed that the app met their expectations.”
Conclusion
Answering Google’s questions thoroughly and honestly is essential for a smooth transition from closed testing to production. By following the examples above, developers of a photo editing app—or any app—can provide clear, detailed responses that demonstrate readiness for public release. Remember, each app is unique, so tailor your answers to reflect the specific features and testing results of your product.
